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This website had the following on the homepage, "Saving Lives or Safety First these are short slogans common to us here at CRE Carleton Rescue Equipment Ltd." Our analyzers analyzed that the web page said " and shared by our customers." The Website also stated " Not only do we supply rescue and safety products with the best in quality, reliability and durability. The cornerstone of our business past and present is emphasis on the customers needs and after market service. So we try to repair or service everything we sell, also assist our customers with processing any warranty claims. If you have any questions regardin." The website's header had rescue equipment as the most important search term. It was followed by safety products which isn't as highly ranked as rescue equipment.